Cash Flow Friday Tip #8: Why emotions make bad business partners
March 6, 2015
Over the years I have seen many investors make bad decisions on real estate purchases because they let their heart do the talking and didn’t focus enough on the numbers. What I mean by this is never fall in love with a building because it’s got great architecture or because it’s in the neighborhood you grew up in or how about a piece of raw dirt that you feel (no know) has a promising redevelopment future without knowing the facts.
Try to resist this so-called “falling in love” with any given investment property because I can promise you one thing – It will never love you back.
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- Yours Truly